UNWINED

Event Brief: UnWined New Year's Eve

Event Title: UnWined New Year's Eve

Date and Time: December 31, 2023, 7:00 PM to January 1, 2024, 1:00 AM

Location: The Vineyard Estate, 456 Countryside Lane, Tranquil Valley

Event Overview:UnWined New Year's Eve is a serene and sophisticated event set in the heart of a picturesque vineyard. It's designed to offer a relaxing yet festive environment for welcoming the new year, focusing on fine wines, gourmet food, and the natural beauty of the countryside.

Target Audience:Adults aged 30-55, including wine enthusiasts, foodies, and those seeking a more laid-back, intimate New Year's Eve experience. This event is ideal for couples, groups of friends, and anyone looking to escape the hustle and bustle of the city.

Program Highlights:

• Wine Tasting: Guided tastings featuring a selection of the vineyard's best wines.
• Farm-to-Table Dining: A specially curated menu focusing on locally-sourced, organic ingredients.
• Live Acoustic Music: Soothing performances by local musicians, enhancing the tranquil atmosphere.
• Midnight Lantern Release: A lantern release at midnight to symbolize new beginnings and shared hopes for the new year.
• Stargazing Area: A dedicated space with telescopes for guests to enjoy the clear night sky.

Dress Code:Casual elegance. Guests are encouraged to dress comfortably yet stylishly, suitable for an evening at the vineyard.

Tickets:

• General Admission: $120 - Includes entry, wine tasting, and dinner.
• Couples Package: $220 - Includes General Admission benefits for two, plus a complimentary bottle of wine.

Marketing Strategy:

• Leverage social media for organic engagement, using the natural scenery and vineyard aesthetics.
• Collaborate with local food and wine bloggers for event promotion.
• Offer "early bird" discounts and special rates for returning guests.

Sponsorship Opportunities:Local businesses related to gastronomy, wine, and lifestyle can sponsor different aspects of the event for targeted exposure.

COVID-19 Safety Measures:

• Compliance with all current health guidelines.
• Event capacity controlled to ensure social distancing.
• Outdoor settings for most activities to reduce risks.

Contact Information:

• Event Organizer: Emily Turner
• Email: emily.turner@unwinedevents.com
• Phone: (456) 789-0123

Closing Note:UnWined New Year's Eve is not just a celebration, but a retreat into the charm and tranquility of the countryside. It's an opportunity to pause, reflect, and usher in the new year surrounded by nature, good company, and exceptional wine.